Combating counterfeit products - strategies and tactics

Combating counterfeit products is a significant challenge for brands, especially on large online platforms like Amazon. There are several strategies and legal actions that a products company can take to protect their brand and prevent the sale of counterfeit goods:

Counterfeit products - Fake Nike and Amazon, and how they agreed to disagree

Counterfeiting is a pervasive issue that has affected countless industries globally, with the fashion and sports apparel sectors being particularly vulnerable. Nike, one of the world's most recognizable brands, has been battling counterfeit products for decades. The advent of online shopping platforms like Amazon has both compounded and offered new strategies to tackle these challenges.